The gift shift: Holiday experiences that shine

(NC) Gifting experiences is something that continues to grow in popularity. The most recent JLL Canada Retail Holiday Survey found that Canadians are allocating 39 per cent of their holiday budgets to experiences, instead of material gifts.

There are many benefits to gifting an experience: You’re not contributing to clutter, and the recipient can enjoy the anticipation of what’s to come in addition to the excitement of opening the gift. Instead of “stuff” you’re providing a fun opportunity for shared quality time where you can strengthen your relationships and create unique lasting memories.

"The excitement of a purchased gift may eventually fade, but a thoughtful experience can stay with us for a lifetime,” said Adam Vaughan, Canadian spokesperson at global wellness provider Therme Group. “Experiences create lasting value because they become part of our personal story.”

Experience-based gift ideas:

Entertainment: Popular choices include tickets to see a favourite band, performer, play, musical or sporting event. It could also be a membership or passes to a favourite cultural attraction, such as a museum, art gallery, aquarium or zoo.

Wellness experiences: Gift options for the health-conscious include spa experiences like massages or facials, sauna visits or thermal bathing, which is growing in popularity across North America. For example, Therme Group is opening its first Canadian location in Toronto, offering affordable large-scale thermal bathing options, alongside a waterpark—all set within a tropical environment.

Culinary experiences: Feed the foodie in your life with a gift card to a favourite restaurant or one they’ve been hoping to visit. Another option that feels indulgent is gifting a private chef service at home. If they’re more hands-on, consider booking a private or group cooking class.

Travel: Weekend getaways don’t require time off work or significant advance planning. Perhaps there’s a small town they’ve wanted to visit, so booking a stay at a local inn or bed and breakfast could be appreciated. A short escape from daily life can go a long way towards feeling refreshed and renewed.

Shifting away from worrying about the perfect “thing” to buy can help you refocus on ways you want to spend time with the people closest to you.

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The gift shift: Giving experiences that shine

(NC) Gifting experiences is something that continues to grow in popularity, and there are many benefits to it: You’re not contributing to clutter, and the recipient can enjoy the anticipation of what’s to come in addition to the excitement of opening the gift. Instead of “stuff” you’re providing a fun opportunity for shared quality time where you can strengthen your relationships and create unique lasting memories.