Issue

July 2020

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Is a pandemic the right time to start your own business?


(NC) We’re all re-evaluating what work will look like in a post-pandemic world. Some major companies are eliminating office spaces and embracing working from home permanently, while savvy entrepreneurs are seeing opportunities for innovation and exciting new business ideas.

While COVID-19 may be disrupting your current job, the new normal may also provide you with the push you need to reflect on your career goals. For example, now’s the perfect time to think about what you really want from your job, such as the flexibility to work from home during hours that work for you and the ability to be your own boss.

In fact, this type of independent work will be a major trend this year, as 45 per cent of Canada’s labour force will be generating self-employment income in 2020. Millennials are key drivers of this shift, as almost nine in 10 prefer to work when and where they choose, as opposed to a corporate 9-5 job.

One way to test out your entrepreneurial acumen before diving headfirst into a business venture is becoming a direct selling consultant. Direct selling can provide you with the opportunity to gain business management abilities, build your confidence and hone your entrepreneurial skills. For those hoping to start their own business, it can provide a great training ground, where you can build the skills to become your best boss.

Learn more about direct selling at dsa.ca.


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