Insights into the minds of would-be entrepreneurs

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Reporter Script:

According to the annual RBC Small Business Poll, roughly half of all Canadians consider themselves aspiring entrepreneurs. The reasons they cite for wanting to start their own business include making more money or having greater control over their schedule. But there is one motivation they almost universally share.

Don Ludlow, the bank’s vice president of small business, explains:

Spokesperson Quote:

The vast majority of current and aspiring entrepreneurs polled – ninety three per cent – said that the reason they want to start a business was so that they could do meaningful work that is aligned with their personal values. Many of their business ideas spring from hobbies or side hustles they want to expand into full-time jobs.

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Today’s digital world has levelled the playing field, making it easier to start a business. From e-commerce platforms and online accounting software to cloud-based productivity and security innovations, these tools can help a new business ramp up quickly.

Learn more about turning your business idea into reality at rbc dot com slash starting a business.

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